Your website is the most powerful marketing tool for your practice. It is where prospective and current patients go first to learn about your services, expertise and values. It is also where your existing patients will go to book appointments, get information about various procedures, and stay up to date with any changes happening at your office. Having a website that is easy to navigate, user friendly, with a clean and clear layout, that has concise, informative content is the first step towards attracting the type of patients that you are looking for.
Staff information and pictures
Placing meaningful information about your staff and practice in an accessible area of your company’s website is a great way to showcase your clinics credentials and give your potential patients a glimpse of who you are and what sets your practice apart from other dental practices. Having professional headshots for you and your hygienists, receptionists and office staff is a great way to your show your audience that you are friendly and personable. As the old saying goes, a picture speaks a 1000 words!
Links with social media accounts to interact with patients on a personal level lets you connect with your new and old patients on a personal level by maintaining a social media presence. You can use your twitter, Facebook, Google+ and Instagram accounts as platforms to talk about matters that are important to you, dental or otherwise. Again, it is a way to connect with patients and increase your visibility while showcasing your practice.
You’re working hard, staying up to date on the latest technology in dental treatments. You’re operating a busy practice and catering to a diverse patient base providing high quality care. Don’t be shy about asking your patients for testimonials. Testimonials are a great way for new
patients to hear why they should make that step and book a first appointment.
Make sure it’s mobile friendly
Nowadays, most people are using their phone or tablet to browse online. Your website may look great and be easy to navigate on your desktop, but don’t forget to double check to make sure it’s mobile friendly also. A simple way to do this is to simply click on this link “Mobile Friendly Test” and enter your website’s URL.
Search engine optimization
Last but not least, you need to make sure that your website is optimized for major search engines such as Bing, Google, and Yahoo. You may have the greatest, most informative and professional website in the world, but if it’s not ranking high in keyword searches, you won’t generate the kind of traffic that you want.
For more information on how to attract and grow your practice, feel free to contact us at Toll Free:1-877-619-4763 or visit our site at https://www.smartwebdentist.com/.